HA3 Task 2 - Identifying Target Audience

GRAND THEFT AUTO V:

The target audience for gta v is 18+ but many people under this age still play the game because it is a very good game

and everyone wants it even if you are underage.

The grand theft auto games are rated M for mature and are targeted toward teenagers and young adults. With drug references, sex, extreme violence which are aspects that should only be view by mature audiences. Rockstar cant target younger players for the grand theft auto series because they wouldn't be allowed.

Middle Earth: Shadow of Mordor:
The target audience for Shadow of Mordor is 18+ but under-age gamers play this game as it also appeals to them.

Shadow of mordor is also rated M for mature and is targeted for young adults.with the amount of blood and because of how gory it is this is the main reason why it is targeted for these types of people. but just because the game is not targeted for younger people it doesn't stop them form buying it.



Assassins creed IV : Black Flag
The target audience for Black Flag is 18+ but people under the pegi rating still buy it and play it but it is not targeted for them.

Black Flag also is rated M for mature which means only mature people (young adults+) should play it. the reason this game has a pegi rating of 18 and is rated M for mature is because of all the violence and swearing in it. but this doesn't stop younger audiences from buying and playing it.

HA3 Task 1 - Game genre and Game profiles

Game Genre: Action/Adventure

I chose this genre because I like games that are open world and a lot of action/adventure games are, also they tend to let you do your own thing and not make you do a certain mission if you don't want to do it.

I chose three games to look at and here they are:

GTA V 
Summary: Los Santos is a sprawling sun-soaked metropolis full of self-help gurus, starlets and once-important stars. The city was once the envy of the Western world, but is now struggling to stay relevant in an era of economic uncertainty and reality TV. Amidst the chaos, three very different criminals chart their own chances of survival and success: Franklin, a former street gangster, now looking for real opportunities and fat stacks of cash; Michael, a professional ex-con whose retirement is significantly less rosy than he hoped it would be; and Trevor, a violent maniac driven by the chance of a cheap high and the next big score. Rapidly running out of options, the crew risks everything in a series of bolt and dangerous heists that could set them up for the long haul.

The target audience for GTA V is 18+ however a lot of people that are under the age still play the game.
http://en.wikipedia.org/wiki/Grand_Theft_Auto_V#mediaviewer/File:Grand_Theft_Auto_V.png

Middle Earth: Shadow Of Mordor
Summary: Middle-earth: Shadow of Mordor is an action-packed adventure-RPG inspired by J.R.R. Tolkien's The Hobbit and The Lord of the Rings. Exploring an original story of vengeance and redemption, the game puts players in the role of Talion, a valiant ranger whose family is slain in front of him the night Sauron and his army return to Mordor -- moments before his own life is taken. Resurrected by a Spirit of vengeance and empowered with Wraith abilities, Talion ventures into Mordor and vows to destroy those who have wronged him. Through the course of his personal vendetta, Talion uncovers the truth of the Spirit that compels him, learns the origins of the Rings of Power and ultimately confronts his true nemesis.

The target audience for middle earth shadow of mordor is 18+ but like gta a lot of underage people play the game aswell.

http://en.wikipedia.org/wiki/Middleearth:_Shadow_of_Mordor#mediaviewer/File:Shadow_of_Mordor_cover_art.png

Assassins creed IV: Black Flag
Summary: It is 1715. Pirates rule the Caribbean and have established a lawless pirate republic. Among these outlaws is a fearsome young captain named Edward Kenway. His exploits earn the respect of pirate legends like Blackbeard, but draw him into an ancient war that may destroy everything the pirates have built.
Set sail on the high seas in Assassin's Creed IV: Black Flag, a pirate-filled adventure in the Assassin's Creed saga. Become Edward Kenway, a charismatic yet brutal pirate captain, trained by Assassins. Command your ship, the Jackdaw, and strike fear in all who see her.

The target audience for assassins creed is 18+ but like both GTA and Shadow of Mordor younger gamers play it.

HA2 Task 1 – Construction Analysis

The Last Of Us
The last of us is an action/adventure genre game.

the front cover as you can see is quite dark with a hint of light coming from the sun through the buildings, from the front cover and the title you can see that it is going to be a violent and intense game because they have guns and the title 'the last of us' makes you think that you are going to have to kill something other than humans. It looks like there is a virus overrunning the city ok.

Just Dance 
Just Dance is a rhythm genre game.

The front of the cover as you can see is very different than the last of us cover with it being colorful and vibrant you can tell just by looking at the cover that it is going to be a a fun and enjoyable game. n just dance the aim of the game is to copy the movements of animated characters on the screen and try to get the best score to win.

HA1 Task 2 - Applying audience research techniques

I did some Primary research of my own by asking people questions about GTA 5. we made a questionaire regarding the gameplay, Characters and other aspects of the game we got a lot of results back, one of which is quantitative and the other one being qualitative.

This is the quantitative research:

This is the qualitative research:

Conclusion:
After all of the research i found out that from my questionnaire that most people that had played GTA 5 that i asked really enjoyed the game and felt that the game was fun and exiting. On the quantitative research i asked 20 people but on 25% had played it but them 25% all strongly agreed on it being a good game. And on the qualitative research people said that it looks very realistic but it could be better.

Here are all the charts i got from my research:

HA1 Task 1 - Research Techniques

 

1: Quantitative Research:

Quantitative research is asking people for their opinions on something in a structured way and then you can produce hard facts and statistics off of them. But the way to get reliable results is to ask a fairly large number off people to compare their answers. You can ask questions like 'Have you played FIFA 14?' and 'did you like it?' so that you get their honest opinion. The questions that are asked are closed questions meaning That it should only be a one word answer.The way to produce quantitative research is to Talk to people (on the phone or in person), give them a questionnaire to fill out or do a survey. quantitative research is ideal for people wanting to find out out who, what, when and where on a question.Quantitative methods are ideally suited for finding out: who,what,when and where.

Here is an example of quantitative research. It shows a questionnaire asking people whether they would buy the Nintendo 3DS.

Here is some stats of quantitative research. It shows the age of the average gamer, the percent of US households that play video games and other facts about gaming.

2: Qualitative Research

This is where the researcher asks open questions which would then get answers that are detailed and are people's opinion. an example of a open question in the gaming industry would be like: What aspects of the game did you like? Or what about the game would you change? the way people normally get qualitative research is by a focus group or a face to face interviews.
qualitative researchers find this kind off research better because instead of giving a yes or no answer like quantitative they can get a more detailed answer which gives better research. It also helps because if they ask people what they think would make the game better they could listen to the answers and make the customers more happy and earn more money themselves so its a win, win.

This is a youtube clip called 'your mom hates dead space' which shows women reacting to the game dead space.

3: Audience Profiling

what is audience profiling?
Audience profiling is finding out the profile of your audience before hand so that you can put across your message to the right people to get the best result. probably including age and gender.
Audience profiling will be useful to game developers when they want to find who they are making the game for because they can get the age and gender of people that are interested in buying the game and spending some money on it.

Audience profiling is also a task all game publishers need to perform when creating a new product that they are going to put onto the market. these factors are to be considered whn defining an audience:

• Age, Gender, Race and Sexuality
• Education
• Occupation
• Annual Income
• Disposible Income
• Current Lifestyle/Aspiratinal or Desired Lifestyle
• Culture
• Media Interests
• Buying Habits
• Loyalty To Brands

Demographics:

A common and traditional method of audience profiling is known as Demographics. This defines the adult population largely by the work that they do.

The NRS social grade gives a certain letter code for 6 groups of people in the poulation. this describes the status and the income of the members of each group.




Psycographics:

This is the way of describing an audience by looking at their behaviour and personality traits.
Psycographics makes an assessment about their viewing and spending habits by labelling them.
A succesful psychographic profile was invented by a advertising agency named young and rubican it is known as their cross cultural consumer characterisation, based on abraham maslow's, hierachy of needs theory.

They put the audience into groups with labels that suggest their position in society.




Geodemographics:

Geodemographics segmentation is based on two simple principles:

people who are chosen at random are less likely to have similar characteristics than two people from the same place.

Places can be categorized in terms of the characteristics of the population which they contain.
Any two places can be placed in the same category, for example they contain similar types of people, even though they are widely seperated from each of the places.